Blackwood music legends, the Manic Street Preachers, showed their dedication to the much-loved Newbridge Memo by sponsoring three chairs, one each, for the new theatre hall.
It's a building that has a special place in lead singer, James Dean Bradfield's heart as he used to work behind the hall's bar in the late 1980s and early 1990s.
Bassist, Nicky Wire also worked behind the Memo bar at this time.
Built in 1898 by a group of local miners, the Newbridge Memorial Hall and Workmens Institute is an important historical monument as well as a buzzing cultural centre.
Selling the chairs which will be installed in the new theatre hall will help to fund the theatre's £8.2 million renovation project.
Howard Stone, Chair of Trustees for the Memo, was delighted when the Manics offered their sponsorship for the chairs.
He said: "I met James Dean Bradfield for the first time last year. He is a very down-to-earth guy and it was obvious that he was very passionate about the Memo.
Mr Stone added: "We are just really chuffed that they've sponsored the chairs.
"They are local lads made good. They're internationally known and it's nice to have a connection with them because the Memo was built for entertainment and music."
This is not the first time Bradfield has shown his passion for the building.
In October last year, he did a sell-out solo concert at the venue.
Mr Stone said: "It was obvious that he had very fond memories of the place.
"The atmosphere was fantastic and we could have sold double the tickets we had available."